A new data says, backlinks have only 13% authority over websites ranking. Rest 87% websites rank without backlinks. In this article, I will share with you 3 of my personal favorite SEO techniques that work greatly in 2018.
Use Rich Snippets
H2 tags don’t affect much in SEO as they are for sub-heading but h3 tags do work. If you have an article that contains list, then convert them into sub-headings. Many bloggers, especially new, have habit of writing articles about top 10 things. That is good. They are excited about writing.
But the biggest mistake they make is that they make those top 10 things bold using ‘strong’ html tag. If you are doing this, then stop right now. Instead, change those strong tags to h3 tags. This approach will boost your SEO in no time.
After using h3 tags, your work is not complete yet. If you are on CMS like WordPress, install a ‘table of contents’ plugin now. You can do that by searching on official WP plugin repository. Or, by going into Dashboard >> Plugins >> Add New >> Search for TOC+.
Have you heard about rich snippets before? The table of contents plugin converts every header tag into a separate link and displays at top of the page. It creates an easy navigation system to jump into a topic and skip unnecessary part. But for Google, it will show a rich snippet below your post description. That will list those top 10 things and make it easy for Google users to find their ideal information.
Breadcrumbs also create rich snippets for an article. Rank Math is a SEO plugin provided by My Theme Shop for free. This is the best SEO plugin ever because it provides all the features found in Yoast SEO for free. The SEO plugin & Google recommends every webmaster to use rich snippets for higher rankings. Try this formula and you will start getting results in few days.
The other biggest new discovery about SEO is use focus keyword inside alt attribute of two images. The first is featured image which appears on top of article. You’ve to add one more image in the body that contains exact same focus keyword. When I say that, never ever try to trick Google with wrong keywords. They have setup a bot that tries to detect scammers and give them a Google penalty.
Increase Flesch Readability Score
One thing that I recommend most is that increase your Flesch Readability score. It is a system that determines how difficult your paragraphs to read are. But at the end of the day, it is a machine and we cannot trust machines more than humans. So, it is very hard to score a Good Flesch readability score. There’s a paid website to check your Flesch readability score. I use MS Word and Hemingway Editor to check grammatical mistakes and readability score. After passing through this software, I finally paste my article into WordPress.
Below are few things to increase Flesch Readability score:
- Keep sentences short. Do not add more than 20 words in one sentence.
- Do not write more than 4 or 5 sentences in one paragraph.
- Use active voice rather than passive voice to show confidence.
- Do not use forceful or unnecessary words like ‘personally’, ‘seriously’, etc.
- Use easy words that do not require dictionary to understand for visitors.
- Keep everything clear and get direct to the point.
- Do not use a single word twice in one paragraph. Use synonyms instead.
Every good technique has bad aspects. I’m not sure but if you overuse this, something bad might happen. So, risk it on your own. Use this technique for a newly published article to get indexed within 24 hours if it is not already showing in search results. You must have a Google Webmasters Tools account to perform this. Request Indexing can be done by visiting dashboard in webmasters tools and navigating to crawl >> fetch as Google. Type your permalink and click on fetch & render. When complete, click on request indexing.
I love these 3 techniques because they help me to do SEO very well. You can also read about hreflang tags for broad knowledge on search engine optimization. If you like this, please leave a comment below and don’t forget to check out other articles in Advanced Blog. Thanks for visiting.